Curatedby Tripsby
Destinations·Tastemaker series·Luxury travel

The Luxury Traveler's Off the Beaten Path Guide to NYC

Where to stay, wander, shop, eat, and drink in the New York that the city's tastemakers keep for themselves — modern luxury well beyond Fifth Avenue and the old-school institutions.

ED
Emily DraperCurated by Tripsby · Travel Tastemaker
Published Aug 20, 202510 min read22 picks

A city built for the upper classes — and still rewriting the rules.

Oozing luxury, refinement, and exclusivity, New York City was built for the upper classes. Over the years, several luxury hotels, clubs, and stores have established themselves as the tried-and-true institutions for the city's elite. But every now and then, the scene needs shaking up by giving undiscovered and up-and-coming establishments the limelight. That's exactly what this off-the-beaten-path guide for luxury travelers in NYC does.

If you consider yourself a luxury travel tastemaker who enjoys being among the first to discover and establish the hottest new hangs, then consider this guide your bible. It covers the best modern hotels to stay at, the places to shop off Fifth Avenue, the restaurants and bars to try, and the premium NYC experiences to book.

Read on, and discover where to stay, wander, shop, eat, and drink as a luxury traveler — before the rest of the city catches on.

01Where to stay3 hotels

Hotels off the beaten path in New York

Skip the old-school institutions like The Plaza and The Ritz for a modern high-roller instead. Three hotels that have torn up the usual formula — a townhouse-style stay, a serene Midtown sanctuary, and a wellness-first tower.

The Manner, SoHo

The Manner rooftop, SoHo.

Hudson Square · Hotel

The Manner, SoHo

The Manner has completely ignored the usual hotel formula and it's all the better for it. Upon entry, find a sleek and stylish lobby with free drinks and books to browse rather than a traditional check-in desk. It's rather like staying at a wealthy friend's NYC townhouse, but with the added benefits of five-star service.

Wandering through to the suites, restaurants, and rooftop bar, the interiors land somewhere between art deco and classic contemporary — eclectic yet timeless. After a day running riot in New York, return for drinks at Sloane's cocktail bar, an aperitivo in The Apartment, or dinner by chef Alex Stupak at The Otter.

SoHo, Hudson SquareSloane's · The Apartment · The OtterReserve via Tripsby
Aman New York

Aman New York, in the Crown Building.

Midtown · Hotel & spa

Aman New York

Located in the iconic Crown Building, the exclusive Aman in Midtown is quickly replacing New York's most historic establishments as the elite's go-to. From the elegant minimalist design to the prestigious dining at Arva and Nama, every single detail has been seamlessly curated.

The highlight is the spa — easily some of the best in New York. Guests can book a private Spa House featuring a Banya (a wood-clad sauna) or a Hammam (a marble steam room), a double treatment room, a living area with fireplace, and a private outdoor terrace with a hot bath and cold plunge.

Crown Building, MidtownArva · Nama · Spa HouseReserve via Tripsby
Equinox Hotel New York

Junior Suite at the Equinox Hotel, Hudson Yards.

Hudson Yards · Wellness hotel

Equinox Hotel New York

The Equinox Hotel brings wellness stays to a whole new level with a new-age approach built around biohacking and a fitness-first lifestyle. Bedrooms come kitted out with blackout curtains, soundproofing, and circadian lighting to optimize sleep, while the regenerative spa offers a menu of world-leading treatments.

Start with a SoulCycle class, then run Equinox's five-step therapy circuit — cryotherapy, an IV drip, and more. Nourish at the hotel's restaurant Electric Lemon, equally health-conscious yet indulgent. The wellness rules are rightfully thrown out at the rooftop bar, though — who could deny a cocktail with those views of Hudson Yards?

Hudson YardsThe Spa · Electric Lemon · rooftopReserve via Tripsby
Where to find them3 hotels · pinned
3 pinnedMap loading…
  1. 1The Manner, SoHo58 Thompson Street, New York, NY 10012Maps ↗
  2. 2Aman New York, Midtown730 Fifth Avenue (Crown Building), New York, NY 10019Maps ↗
  3. 3Equinox Hotel, Hudson Yards33 Hudson Yards, New York, NY 10001Maps ↗

With somewhere worth coming home to settled, the city opens up. The trick now is knowing where to wander — the blocks the rest of New York hasn't claimed yet.

Read on —02 · Where to wander
02Where to wander3 areas

Neighborhoods off the beaten path

The Upper East Side may always reign supreme, but let's not get too comfortable. Three once-overlooked neighborhoods now rising in the ranks — thanks to new developments and the quiet revival of old ones.

West Side · A whole district

Hudson Yards & Manhattan West

Hudson Yards has seen major development in recent years, transforming into a sleek, high-end hub for shopping, dining, and living. Walking between its stand-out buildings, landmarks, and green spaces feels like walking through a future New York.

For the full experience, start at The Shops at Hudson Yards — a vertical mall of designer boutiques, concept stores, and luxury pop-ups — before climbing the Vessel (don't ask, just trust us). Stop for seasonal cuisine and cocktails on the Electric Lemon terrace at Equinox, then end the day with an avant-garde performance at The Shed, the city's hottest new arts center.

Far West SideThe Shops · The Vessel · The ShedAdd to itinerary
South Street Seaport

South Street Seaport, Lower Manhattan.

Lower Manhattan · Waterfront

South Street Seaport

Squeezed between the Financial District and the East River, South Street Seaport is a small, quietly sophisticated neighborhood that operates on an if-you-know-you-know basis. Its calm, yacht-lined waterfront gives it a Hamptons-meets-NYC energy found nowhere else in the city.

Start the day with rooftop yoga and HIIT at Seaport Fit, then indulge in lunch at the Tin Building by Michelin-starred chef Jean-Georges Vongerichten. Spend the afternoon browsing luxury boutiques at The Seaport before hopping on a yacht to catch sunset over the city.

Lower ManhattanTin Building · The SeaportAdd to itinerary
Brooklyn · A neighborhood

DUMBO, Brooklyn

Brooklyn's industrial slant has previously made it too edgy for the luxury traveler, but DUMBO's reinvention is quickly changing that. Recent hotel and park developments, along with new art galleries and Michelin-starred restaurants, have smoothed its edges without compromising its bohemian character.

The ideal day in DUMBO starts with a workout and Manhattan skyline views at Brooklyn Bridge Park, followed by lobster at The River Café. Save the afternoon for the local art scene, stopping at Klompching and A.I.R. Gallery.

BrooklynBrooklyn Bridge Park · galleriesAdd to itinerary

Neighborhoods mapped, the appetite turns acquisitive. It's hard to go wrong shopping in New York — but a few streets are getting it really right.

Read on —03 · Where to shop
03Where to shop3 areas

Shopping off the beaten path

The city has seen a resurgence of elevated independent brands, curated concept stores, and exclusive shopping experiences. Steer off Fifth Avenue and find them in three neighborhoods getting it right.

NoMad / Flatiron · Quiet luxury

NoMad & Flatiron

Adjacent neighborhoods NoMad and Flatiron are favored among fashion, homeware, and lifestyle tastemakers for their refined, independent shopping. Rather than loud luxury brands, find quiet luxury among cult-favorite boutiques, heritage labels, wellness shops, and design-forward concept stores — elevated and polished without being pretentious.

Among the must-visits: Dover Street Market, a seven-storey concept store; the editorial fashion boutique The Webster NYC; and Roman and Williams Guild for the best homeware. Don't miss Maison 10, an art gallery and concept gift shop for some well-deserved treats.

NoMad / FlatironDover Street Market · The WebsterAdd to itinerary
Tribeca's side streets

The cobbled side streets of Tribeca.

Tribeca · By appointment

Tribeca's side streets

Wander the cobblestone side streets of Tribeca and you'll discover a wealth of elevated shops and design studios. Quiet and exclusive, these streets are reserved for shoppers who like to keep things personal — independent boutiques focused on high-quality design, materials, and tailoring rather than label recognition, like Olivela, Still House, and Clean Market.

In keeping with its bespoke feel, Tribeca is also home to several personal-shopping studios including Nili Lotan, La Garçonne, and The Wardrobe. If you can, secure an appointment at Rizzoli Bookstore for an exclusive look at its collection of rare art, fashion, and architecture books.

TribecaOlivela · Nili Lotan · RizzoliAdd to itinerary
Brooklyn · Indie design

Greenpoint & North Williamsburg

Brooklyn is known for alternative art, design, and fashion rather than elevated — but in Greenpoint, you get the best of both worlds. Once a hipster hotspot, it has evolved into something more refined and curated without losing its cool, unpolished edge.

The neighborhood's warehouses and lofts are now occupied by high-end indie boutiques, eco-conscious lifestyle stores, and luxury handmade wares. Find luxury vintage at Adaptations NY, ceramics (and coffee) at Homecoming, rare objects at Porter James, sustainable gender-neutral clothing by People of 2Morrow, and everything avant-garde at Sincerely, Tommy.

BrooklynAdaptations · Homecoming · Porter JamesAdd to itinerary

Bags accounted for, the city still has more to give than things to buy. The best of New York is often something you do, not something you take home.

Read on —04 · What to do
04What to do3 ideas

Experiences off the beaten path

Three premium ways to spend an afternoon that most visitors never find — on the water, in the city's best spas, and behind the doors only a private guide can open.

The Harbor · On the water

Charter a private yacht

Why squeeze onto the public ferry like sardines for a view of the Manhattan skyline when you can charter a private yacht instead? From harbor hopping to sunset dinner cruises, there's a yacht for you.

To sit back on the sun deck and watch the city pass by, opt for a private guided city tour that follows a set route past the best views of Manhattan and Brooklyn while an expert architecture guide shares the stories behind them. Or book a yacht with a private chef and sommelier for memorable wining and dining.

New York HarborSunset cruises · private charterBook via Tripsby
Citywide · Wellness

A city spa & wellness day

New York is home to some of the most prestigious spas on the East Coast, so take the opportunity to book in treatments while you're in town. Aman New York guests and members can spend a full day at the private Hammam House — a marble steam room, hot bath, and cold plunge.

For something more tech-forward, try the cryotherapy chamber, infrared sauna, and quantum-harmonics wave table at The Spa by Equinox Hotels. Or let the calming waters of the traditional Japanese onsen at Shibui Spa in Tribeca soak up your troubles.

CitywideAman · Equinox · ShibuiBook via Tripsby
Citywide · Curated

A private art & culture tour

Experience a side of New York most tourists never get to with a curated private city tour. Our favorite operator is Artisans of Leisure, who provide custom cultural itineraries for an insider's tour of the city — private guided visits, exclusive museum access, and behind-the-scenes retail with private introductions to designers.

For highly personalized tours by land and sea starting at $1,200, High Quality Tours are an excellent alternative. From architecture to mafia history, they tailor the day to your interests and ensure the best possible insights into the city.

CitywideArtisans of Leisure · High Quality ToursBook via Tripsby

Afternoons well spent build an appetite. The restaurant competition in New York is fierce — which makes where to eat the most rewarding question of the trip.

Read on —05 · Where to eat
05Where to eat5 tables

Dining off the beaten path

The restaurant competition is as fierce as ever in NYC, which makes narrowing it down hard — especially for elevated dining. We ate our way around the city; these five tables hit the spot.

Maison Passerelle

Maison Passerelle, Financial District.

Financial District · French

Maison Passerelle

At Printemps on One Wall Street, find the new French fine-dining gem Maison Passerelle by chef Grégory Gourdet. Its menu merges traditional French classics with flavors from former French colonies in the Caribbean and West Africa.

The glamorous dining room is just as stylish as its dishes — caviar, grilled white asparagus, and cane-syrup-glazed duck among them.

Printemps, One Wall StreetFrench · caviar · tastingReserve via Tripsby
Flatiron · Steakhouse

La Tête d'Or

Craving steak? Try La Tête d'Or. Focusing on timeless flavors and traditions with French flair, this raved-about restaurant by renowned chef Daniel Boulud is among the best steakhouses in the city.

Don't let the steak steal the spotlight from equally noteworthy dishes like the seafood platter or black-truffle pasta. Set in an art deco dining room, the interiors are as rich as the flavors.

FlatironSteakhouse · Daniel BouludReserve via Tripsby
Astor Place · Japanese

Next Door at Wegmans

For post-shopping sushi and champagne in an elegant, private setting, head Next Door at the Wegmans grocery store in Astor Place. That's right — the beloved East Coast supermarket chain has opened its own restaurant specializing in artistic Japanese cuisine in a tastefully gilded setting.

Potentially questionable as a concept; excellent in the execution.

Astor PlaceJapanese · sushi · counterReserve via Tripsby
The River Café

The River Café, Brooklyn.

Brooklyn Bridge Park · American

The River Café

For a romantic meal with a view, reserve a table at the Michelin-starred American restaurant The River Café. With magnificent views of the Manhattan skyline from across the East River, the food could easily have been overlooked.

Instead, chef Brad Steelman makes sure it steals the spotlight, with elevated dishes like hot foie gras, wild shrimp, and pan-roasted venison.

Brooklyn Bridge ParkMichelin · skyline viewsReserve via Tripsby
NoMad · Korean tasting

Atomix

Korean food is having a moment in NYC, and Atomix by renowned chef Junghyun Park is one of the restaurants leading it. The Michelin-starred room offers a killer 10-course tasting menu of new Korean cuisine featuring freshwater eel, abalone, and soybean.

Book a seat at the chef's counter to watch the dishes prepared up close — with Chef Park himself.

NoMadMichelin · 10-course tastingReserve via Tripsby
Where to find them5 tables · pinned
5 pinnedMap loading…
  1. 1Maison Passerelle, Financial District1 Wall Street, New York, NY 10005Maps ↗
  2. 2La Tête d'Or, Flatiron318 Park Avenue South, New York, NY 10010Maps ↗
  3. 3Next Door at Wegmans, Astor Place770 Broadway, New York, NY 10003Maps ↗
  4. 4The River Café, Brooklyn1 Water Street, Brooklyn, NY 11201Maps ↗
  5. 5Atomix, NoMad104 E 30th Street, New York, NY 10016Maps ↗

Dinner done, the night is still young. Deciding which bar to settle into is a good problem to have — and New York has an answer for every mood.

Read on —06 · Where to drink
06Where to drink5 bars

Bars off the beaten path

From the contemporary to the Art Nouveau, there's a New York bar for every taste. Five for the luxury traveler, depending on the kind of evening you're after.

Upper East Side · Jazz & martinis

Bemelmans Bar

For an evening of elegance with a side of jazz, order a drink at Bemelmans Bar inside The Carlyle. With gold-gilded ceilings and hand-painted murals by Ludwig Bemelmans himself adorning the walls, the atmosphere feels opulent — especially with a martini in hand.

There are no requirements, but smart dress and reservations are recommended.

Upper East SideThe Carlyle · live jazzReserve via Tripsby
The Skylark

The Skylark, Midtown.

Midtown · Rooftop

The Skylark

Nowhere in New York offers a rooftop experience quite like The Skylark, in our opinion. The cocktail bar sits primly on the 30th floor in Midtown, with sweeping panoramic views of the Empire State Building, Times Square, and the Hudson River from indoor and outdoor seating.

Order a dirty martini with beef sliders on the side and soak up the cityscape.

Midtown30th floor · panoramic viewsReserve via Tripsby
Williamsburg · Rooftop

Westlight

Westlight, a panoramic rooftop lounge atop The William Vale, is among the best bars in Brooklyn for luxury travelers. The sleek, contemporary indoor-outdoor space works for both daytime drinks and evening dates.

With uninterrupted views of the Manhattan skyline, the drinks and bites don't need to impress — but they definitely do.

WilliamsburgThe William Vale · skylineReserve via Tripsby
People's

People's, Greenwich Village.

Greenwich Village · Townhouse bar

People's

Bars don't get much sexier than People's, set in a discreet Greenwich Village townhouse. Think elevated boudoir — low red-and-yellow lighting, slinky curtains around every doorway, and comfy seating for a sultry, intimate atmosphere.

Upstairs, the townhouse surprises guests with a gallery of rotating contemporary art lit by a 1920s skylight.

Greenwich VillageTownhouse · art gallery upstairsReserve via Tripsby
NoMad · Cocktail lab

Apothéke

Edgy in an elevated way, Apothéke is the ideal bar for a well-heeled millennial — an immersive cocktail laboratory in an almost theatrical Art Nouveau setting. It's cool yet classy without bordering on boring.

Each drink — namely the Dead Poet, Siren's Call, and Moonage Daydream — is thoughtfully crafted by expert mixologists to throw a flavor party in your mouth.

NoMadCocktail lab · Art NouveauReserve via Tripsby
Where to find them5 bars · pinned
5 pinnedMap loading…
  1. 1Bemelmans Bar, Upper East Side35 E 76th Street, New York, NY 10021Maps ↗
  2. 2The Skylark, Midtown200 W 39th Street, New York, NY 10018Maps ↗
  3. 3Westlight, Williamsburg111 N 12th Street, Brooklyn, NY 11249Maps ↗
  4. 4People's, Greenwich Village113 W 13th Street, New York, NY 10011Maps ↗
  5. 5Apothéke, Chinatown9 Doyers Street, New York, NY 10013Maps ↗
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